Consumer Products

The global consumer products market, a vast market by any level of comparison is becoming more complex, fragmented and geographically spread every day. The Consumer product companies are competing globally and are finding effective means of communication and supply to reach the customers is becoming increasing challenges. As the business diversifies across multiple consumer profiles and geographies, reaching out to the customers through promotions and events, it involves complex dynamics at the grassroots level. Further, identifying consumer needs and market gaps for new product introductions are also becoming difficult to manage through the existing information channels. The scenario underlines a fundamental need to develop information channels that enable the companies to utilize the unstructured knowledge in the market for real time monitoring and acquire actionable insights for its decision makers.