Business Premise
Given the tough global economic environment, businesses are
looking at ways in which they can cut costs and at the same time increase sales
and profit.
In such situations there is a need to laser focus on the sales opportunities
that have the highest return and to invest the marketing spend on areas that
would yield the greatest benefit.
To achieve profits, we have to identify the target markets for new
opportunities, key drivers for the value proposition, manage the effectiveness
of the promotion, motivation of the sales channels and effectively combat
pricing competitive pricing pressures from the market without cannibalizing the
brand.
The information to support the decision making related to such situation lies in
the tacit knowledge existing within the sales and marketing community. We offer
solutions for a range of sales and marketing challenges through our discovery
techniques that would enable business to capture and analyze the tacit knowledge
from the field. This coupled with our proprietary software as a service offering
would provide the scale and automation that is needed to deliver consistency and
uniformity that will ensure the success of the discovery techniques throughout
the enterprise.
For example given this current environment, businesses are worried that they are
losing profit margins as their sales people are lowering the price of the
product in order to achieve their sales quota. How to get the sales organization
to sell the product’s value proposition and not focus solely on price as the key
driver of sales is a recurring challenge being faced in the field today.
To have a holistic view of the situation and obtain actionable insights for such
challenges, there is a need to capture feedback and knowledge from the various
players in the value chain such as the distributor, retailer, consumer, sales
representative, sales management and other stakeholders.
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