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Pricing


As most markets are facing the issue of commoditization, customers don’t see the value of spending money based on the intangible benefits offered by OEMs. Companies address the problem by typically lowering the prices of their products & services. The companies lack a framework for quantifying the intangible benefits to showcase the total ROI for the client.

Through our Discovery Process and analytics solutions we discover the real influencing factors in the market that determine profitability. Taking into account the new dynamics and hidden factors we provide a framework to model the playing field and develop the value proposition and solution roadmap for our clients by connecting the dots within the unstructured information available in the market. By aligning the products and services with the customer’s key value drivers, our solutions provide significant jump to the profitability and increase in sales for our clients.