Sales Promotions

The Promotions Forums improve the effectiveness of sales promotions by connecting sales and marketing teams with distributors and retailers who are closest to changing consumer dynamics.

The consumer market is diverse and continually evolving. In order to run effective sales promotions, companies must be constantly aware of shifts in demographics, taste and attitudes.

By connecting key promotional stakeholders, CapturePlus makes it easy to track the effectiveness of sales promotions and gain insight into the consumer dynamics affecting them. Understand:

1. Why a promotion increased sales at one retailer and not at a similar retailer running the same promotion?
2. What is the extent to which a particular promotion impacts the consumer purchasing decision?
3. Why factors affecting a promotion’s effectiveness in one region may not impact it the same way in another?

Brand Management

The Branding Forums enable real time dialogue between key stakeholders throughout the company including customers, partners, brand managers and field sales teams.

Brands are a business’ most valuable intangible asset. A compelling brand identity gives a business an immediately recognizable, distinctive and professional image that positions it for success.

A smart branding strategy communicates features and benefits in an easy to understand way and helps your company and its products stand out in a crowded marketplace.

The Branding Forums will help your brand managers to uncover the true value drivers of your brand and craft the most effective brand value propositions. Use CapturePlus to accomplish these key goals:

1. Position your brand in the market and differentiate your products from the competition.
2. Define and maintain a cohesive brand strategy across multiple brands.
3. Ensure your brands resonate with target customers.

Pricing

The Pricing Forums connect sales, marketing, and pricing managers with their customer facing teams in the field enabling agile decision-making on pricing issues.

Price management is critical to the success of any business. Pricing is a highly volatile area which requires immediate response in order to stay ahead of the competition. The collaborative CapturePlus platform ensures coordinated action and instant response among diverse teams.

Use the Pricing Forums to stay abreast of competitive pricing and positioning, understand the dynamics of customer demand shift, and refine your own pricing models and strategies in order to:

1. Respond quickly to declining demand.
2. Avoid costly price wars.
3. Find opportunities to make price changes without risking business.
4. Understand the effect of price on purchasing decisions (by product or region or customer group)

Customer Analysis and Insights

Understanding the customer and gaining key customer insight is crucial to successful strategy development and execution. To uncover growth opportunities and develop new product offerings there is a need to fully understand what motivates customers.

Gaining customer insight helps businesses to answer some of today’s most important questions: For example:

1. How are you perceived by your customers in the market place?
2. What are some of the purchasing decision patterns of the customers and the key drivers that trigger these decisions?
3. What are the customer needs that not are being addressed today?

An integrated approach to get a deeper customer understanding is important in order to develop effective strategies across a range of marketing disciplines such as branding, customer segmentation, product positioning and pricing.

Capture+ provides the tools for businesses to capture and discern the critical market data from its internal teams, partners, market experts and customers.

The collaborative platform provides the opportunity for sharing of ideas and qualitative research. It leverages the complete range of inputs from the field.

As a result of using Capture+, businesses can conduct ongoing market research and attain feedback from their customers and partners. These customer insights can be used to align product refinement with business objectives.

Sales Productivity

Sales Productivity Forums connect management with far-flung sales teams to foster collaboration and increase productivity.

Salespeople are the face of a company and their productivity is critical to the overall growth and profitability of the business. They are responsible for ensuring that customers are well supported and sales targets are met.

With geographically diverse teams, it’s often hard to stay as connected as you would like. The CapturePlus platform can help connect sales teams with each other and with senior management in order to:

1. Share best practices.
2. Coordinate campaigns.
3. Keep sales teams engaged in strategy.
4. Provide support, mentoring and motivation.